Fredo
Fredo
Fredo is a new-age, research-based, no non-sense kinda platform that brings intelligent and informed business, finance and economy related conversations to chai-addas and dinner tables.
Fredo is a new-age, research-based, no non-sense kinda platform that brings intelligent and informed business, finance and economy related conversations to chai-addas and dinner tables.
Challenge
Challenge
It was our first ever project in this domain & we handled everything from branding to product design with ease.
Rebranding was our prior task which involved renaming and redesigning the brand identity to represent growth, finance, and freedom. We proposed several names, but the client was adamant about the letter 'F,' so the name 'Fredo' was chosen.
It was our first ever project in this domain & we handled everything from branding to product design with ease.
Rebranding was our prior task which involved renaming and redesigning the brand identity to represent growth, finance, and freedom. We proposed several names, but the client was adamant about the letter 'F,' so the name 'Fredo' was chosen.
Brand identity
Brand identity
Many logo concepts were rejected at first, but our collaborative work with Fredo's team led us to the strong attributes of growth, finance, and freedom, as well as the letter 'F'. So we experimented with these parameters and arrived at the best possible result.
Many logo concepts were rejected at first, but our collaborative work with Fredo's team led us to the strong attributes of growth, finance, and freedom, as well as the letter 'F'. So we experimented with these parameters and arrived at the best possible result.
Mobile app
Mobile app
They showed us a high fidelity wireframe created by one of their team member & asked us to improve the visual language & the whole user experience of it. So we started taking inspiration from multiple inspirational websites & similar real apps such as Finshots, inshorts & so on.
To improve the whole User experience we created a design language for Fredo in which we improved Icons, ui components, typography, colors etc. The first few drafts of the dummy screens didn’t work well for them, so we showed some more drafts & they finalised the best one.
They showed us a high fidelity wireframe created by one of their team member & asked us to improve the visual language & the whole user experience of it. So we started taking inspiration from multiple inspirational websites & similar real apps such as Finshots, inshorts & so on.
To improve the whole User experience we created a design language for Fredo in which we improved Icons, ui components, typography, colors etc. The first few drafts of the dummy screens didn’t work well for them, so we showed some more drafts & they finalised the best one.
Onboarding
& app tour
Onboarding
& app tour
We used a dark theme with 3D illustrations for the onboarding screens to give it a premium look. During user testing, they found it extremely useful in understanding the application's offerings and goals, and they were also blown away by the user experience.
We used a dark theme with 3D illustrations for the onboarding screens to give it a premium look. During user testing, they found it extremely useful in understanding the application's offerings and goals, and they were also blown away by the user experience.
Main menu
screens
Main menu
screens
Main menu consists of 5 different major screens like speed news, readOn, gamification, explore & membership (coming soon for full version)
Main menu consists of 5 different major screens like speed news, readOn, gamification, explore & membership (coming soon for full version)
All screens
All screens
We added major features like polls and rewards to increase app engagement. Polls will appear as you scroll through the speed news and readOn's stories. In rewards, we added a referral program & daily streak.
While working on other screens, We tried out various concepts for the community section (only for the full version). Because it is one of the primary monetizing options for the product, the client wanted it to have a perfect flow and visuals. To give it a premium look we used a dark theme & 3d icons here as well & the result was pretty good.
Responsive
website design
Responsive
website design
We added major features like polls and rewards to increase app engagement. Polls will appear as you scroll through the speed news and readOn's stories. In rewards, we added a referral program & daily streak.
While working on other screens, We tried out various concepts for the community section (only for the full version). Because it is one of the primary monetizing options for the product, the client wanted it to have a perfect flow and visuals. To give it a premium look we used a dark theme & 3d icons here as well & the result was pretty good.
We added major features like polls and rewards to increase app engagement. Polls will appear as you scroll through the speed news and readOn's stories. In rewards, we added a referral program & daily streak.
While working on other screens, We tried out various concepts for the community section (only for the full version). Because it is one of the primary monetizing options for the product, the client wanted it to have a perfect flow and visuals. To give it a premium look we used a dark theme & 3d icons here as well & the result was pretty good.
Client review
Client review
DBU has done an exceptional job. Their designs exceeded our expectations. They delivered on time and maintained open communication, and their professionalism and creativity were impressive. Highly recommended!
Shantanu Jain
Founder, Fredo
Next projects
Next projects
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