Bakul Fresh
Bakul Fresh
Bakul Fresh
Bakul Fresh is India's first subscription-based online vegetable platform, allowing customers to purchase weekly or monthly vegetable subscription plans. The Plans are completely customizable, and the vegetables are farm fresh and inexpensive. Customers only need to sit back and relax at home while Bakul's team delivers vegetables to their doorstep.
Bakul Fresh is India's first subscription-based online vegetable platform, allowing customers to purchase weekly or monthly vegetable subscription plans. The Plans are completely customizable, and the vegetables are farm fresh and inexpensive. Customers only need to sit back and relax at home while Bakul's team delivers vegetables to their doorstep.
Challenge
Challenge
A brand's success is contingent on appropriate branding, which allows the target audience to easily relate to it. Bakul Fresh lacked a cohesive brand identity, as well as information and modern design trends on their website. Bakul team wanted us to design the website while working on the logo. This was so challenging to align the brand identity with the website without a logo. They wanted design should be timeless, simple, and distinctive that looks fresh and reflects nature.
Our second task was to design a user-friendly mobile application. the app will be used by people between the ages of 25 - 60, we had to adhere to a number of visual constraints, such as font selection and data point size. We iterate the UI of the subscription plan numerous times when building the app and website after receiving input from the client and users. Finally, we arrived at the ideal solution.
A brand's success is contingent on appropriate branding, which allows the target audience to easily relate to it. Bakul Fresh lacked a cohesive brand identity, as well as information and modern design trends on their website. Bakul team wanted us to design the website while working on the logo. This was so challenging to align the brand identity with the website without a logo. They wanted design should be timeless, simple, and distinctive that looks fresh and reflects nature.
Our second task was to design a user-friendly mobile application. the app will be used by people between the ages of 25 - 60, we had to adhere to a number of visual constraints, such as font selection and data point size. We iterate the UI of the subscription plan numerous times when building the app and website after receiving input from the client and users. Finally, we arrived at the ideal solution.
Logo & Website
Logo & Website
When it comes to design a website without any brand identity it becomes very challenging to create visual language of the website. We distributed the work for all the modules i.e, logo, website & user research(for mobile app) among the team. We worked day & night on both website & logo to meet the client’s requirement. Although it was a one page website but we tried different ideas in order to make it aesthetic, fresh & easy to recognize the product offerings.
When it comes to design a website without any brand identity it becomes very challenging to create visual language of the website. We distributed the work for all the modules i.e, logo, website & user research(for mobile app) among the team. We worked day & night on both website & logo to meet the client’s requirement. Although it was a one page website but we tried different ideas in order to make it aesthetic, fresh & easy to recognize the product offerings.
Explored 10+ Ideas
Explored
10+ Ideas
Team Bakul desired a logo that integrated the letters B, natural, fresh & Ok gesture. We began constructing moodboards for our inspiration in order to match the exact requirements for the logo. We looked at about ten choices and decided on the greatest fit for the brand in less than two weeks.
Team Bakul desired a logo that integrated the letters B, natural, fresh & Ok gesture. We began constructing moodboards for our inspiration in order to match the exact requirements for the logo. We looked at about ten choices and decided on the greatest fit for the brand in less than two weeks.
Design System
Design System
We designed a design framework for the website and mobile app interface while working on the logo. We used Ubuntu as our primary typeface and Poppins as our secondary typeface in the design system. Icons with varying colours and strokes for improved accessibility. To build a visual language, we carefully considered the size, spacing, and placement of each component.
We designed a design framework for the website and mobile app interface while working on the logo. We used Ubuntu as our primary typeface and Poppins as our secondary typeface in the design system. Icons with varying colours and strokes for improved accessibility. To build a visual language, we carefully considered the size, spacing, and placement of each component.
Mobile App
Mobile App
It is critical for any given brand to function successfully across all platforms where it is available. As a result, we focused on a light and straightforward interface that runs quickly on both a web page and a mobile device.
To boost the motivation to utilize the app, we concentrated on improving its usability and and designed application's UI in such a way that it is easy to use and intuitive as possible.
It is critical for any given brand to function successfully across all platforms where it is available. As a result, we focused on a light and straightforward interface that runs quickly on both a web page and a mobile device.
To boost the motivation to utilize the app, we concentrated on improving its usability and and designed application's UI in such a way that it is easy to use and intuitive as possible.
Methi
Patta gobhi
Tinda
Kundru
Palak
Phool gobhi
Tori
Lauki
Parwal
Poi saag
Plan selection guide
Cancellation & refund policy
Daily selection is available in pro plan @ `1499
Go pro
Add-on
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Herbs
Pot
Salaad
Last delivery
30+
Screens
Client review
Client review
DB Universe is consultative, understands your requirements and creates solutions to fit your needs! Being a startup, they understood our vision right away and did an excellent job at executing it, making for an efficient as well as friendly experience.They team are highly professional, very prompt in responding to queries and respects time. I strongly recommend the services of DB Universe
Sunil Agrawal
Founder, Bakul Fresh
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